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大香蕉综合伊人91新人

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JoVE Business

Marketing

Video textbook for business education: Visualized concepts and real-world case studies

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17 Chapters

250+ Videos

1,750+ Multiple Choice Questions

Table of Contents

Chapter 1

Marketing Fundamentals

12 Videos

16 Minutes

1:16

Defining Marketing

13.6K views

Evolution of Marketing Concept – The Industrial Perspective

1:29

Evolution of Marketing Concept – The Industrial Perspective

2.4K views

Evolution of Marketing Concept – Consumer Perspective

1:28

Evolution of Marketing Concept – Consumer Perspective

1.3K views

1:23

Value Creation in Marketing

3.1K views

1:28

The Marketing Toolkit – 4Ps to 4Es

3.4K views

1:21

Significance of Marketing

3.5K views

1:25

Changing Marketing Landscape

2.6K views

1:26

Nonprofit Marketing

493 views

1:17

Marketing Myopia

2.7K views

1:25

Defining Marketing Strategy

2.8K views

1:26

Marketing Plan

814 views

1:26

Marketing Plan Document

634 views

Chapter 2

Marketing Environment

16 Videos

22 Minutes

1:24

Marketing Environment

1.5K views

1:18

Micro-Environment

2.8K views

1:21

5 Forces Model – Concept

559 views

1:21

5 Forces Model – Application

457 views

1:25

Competitor Analysis

2K views

1:22

Perceptual Maps

387 views

1:27

Meso Environment

2.1K views

1:24

Macro Environment

2.2K views

1:30

PESTEL Analysis

809 views

1:24

Internal Environment

911 views

1:25

Organizational Capacity

319 views

1:27

VRIO Analysis

341 views

1:20

Value Chain – Concept

279 views

1:27

Value Chain Analysis – Application

349 views

1:20

SWOT Analysis – Concept

1.6K views

1:25

SWOT Analysis – Application

1.6K views

Chapter 3

Consumer Behaviour

24 Videos

32 Minutes

1:14

Needs, Wants, Desires

3.1K views

1:22

Consumer Decision Process

2.2K views

Factors Affecting Consumer Decision Process – Overview

1:25

Factors Affecting Consumer Decision Process – Overview

3.2K views

Factors Affecting Consumer Decision Process – Cultural

1:27

Factors Affecting Consumer Decision Process – Cultural

1.6K views

Examples of cultural factors influencing consumer behavior

1:27

Examples of cultural factors influencing consumer behavior

1.8K views

Factors Affecting Consumer Decision Process – Social

1:23

Factors Affecting Consumer Decision Process – Social

1.4K views

Factors Affecting Consumer Decision Process – Personal

1:22

Factors Affecting Consumer Decision Process – Personal

1.3K views

Factors Affecting Consumer Decision Process – Psychological

1:23

Factors Affecting Consumer Decision Process – Psychological

1.3K views

1:19

Buying Behavior

2K views

1:17

Buying Behavior for a new product

235 views

1:22

Learning Model

568 views

1:24

Psychoanalytic Model

818 views

1:22

Sociological Model

855 views

1:15

Economic Model

481 views

1:28

Engel-Kollat-Blackwell (EKB) Model

2K views

1:12

Black Box Model

719 views

1:26

Hawkins Stern Impulse Buying Model

1.7K views

1:22

Howard Sheth Model

601 views

1:22

Howard Sheth Model – Variables

439 views

1:23

Customer Loyalty

214 views

1:24

Customer Lifetime Value

193 views

1:28

Gathering Customer Insights

1.7K views

1:30

Types of Customers

233 views

1:19

Types of Customer Relationships

276 views

Chapter 4

Segmentation, Targeting, Positioning

11 Videos

15 Minutes

1:23

Segmentation, Targeting, Positioning

2.3K views

1:25

Market Segmentation – Concept

1.8K views

1:26

Market Segmentation – Application

1.7K views

1:25

Segmenting Industrial Markets

470 views

1:26

Evaluating Segment Attractiveness

1.7K views

1:28

Targeting Strategies

562 views

1:18

Customer Persona

361 views

1:26

Creating Customer Persona

245 views

1:19

Positioning for Differentiation

1.3K views

1:27

Positioning Methods

1.3K views

1:24

Positioning Statement

1K views

Chapter 5

Creating Customer Value: Product to Experience

19 Videos

26 Minutes

1:24

Products, Services, and Experiences

1.7K views

1:21

Levels of a Product

1.6K views

1:26

Types of Products

451 views

Marketing Considerations for Consumer Products

1:23

Marketing Considerations for Consumer Products

429 views

Individual Product and Service Decisions

1:30

Individual Product and Service Decisions

575 views

1:18

Product Line Decisions

1.1K views

1:23

Product Mix Decisions

506 views

1:28

Branding I

1.1K views

1:24

Branding II

311 views

1:28

Branding Strategies

361 views

1:25

Packaging and Labeling

365 views

1:26

Services Marketing I

393 views

1:28

Services Marketing II

234 views

1:21

New Product Development – Need

494 views

1:24

New Product Development – Process

472 views

1:23

New Product Development- Application

459 views

1:21

Diffusion of Innovation

397 views

Product Lifecycle and Relevant Strategies

1:21

Product Lifecycle and Relevant Strategies

1.1K views

1:16

Brand and Product Portfolio

291 views

Chapter 6

Capturing Customer Value: Price to Exchange

15 Videos

20 Minutes

1:15

Price and Exchange

535 views

1:23

The 5 c’s of Pricing

904 views

Internal Considerations Affecting Price Decisions

1:21

Internal Considerations Affecting Price Decisions

390 views

External Considerations Affecting Price Decisions

1:26

External Considerations Affecting Price Decisions

340 views

1:20

Pricing Methods

571 views

1:21

Pricing Strategies

364 views

1:20

Pricing Tactics I

247 views

1:28

Pricing Tactics II

202 views

1:19

New-Product Pricing Strategies

286 views

1:23

Product Mix Pricing Strategies I

282 views

1:22

Product Mix Pricing Strategies II

604 views

1:16

Price Adjustment Strategies I

624 views

1:18

Price Adjustment Strategies II

345 views

1:24

Price Changes

200 views

1:23

Public Policy and Pricing

500 views

Chapter 7

Delivering Customer Value: Place to Everywhere

15 Videos

20 Minutes

1:24

Place and Everywhere

570 views

1:23

Delivery Networks

312 views

Distribution, Logistics and Supply Chain

1:20

Distribution, Logistics and Supply Chain

1.8K views

1:29

Importance of Delivery Networks

205 views

1:30

Marketing Channel Designs

229 views

1:23

Vertical Marketing Systems

251 views

1:24

Horizontal Marketing Systems

560 views

1:16

Multichannel Distribution

182 views

1:23

Omnichannel Strategy

228 views

1:19

Channel Design Decisions

505 views

1:24

Channel Management Decisions

647 views

1:25

Power and Conflicts in Channels

194 views

1:26

Retailers

199 views

1:27

Retail Strategy

193 views

1:16

Wholesalers

145 views

Chapter 8

Communicating Customer Value: Promotion to Evangelism

25 Videos

33 Minutes

1:16

Communication Process

1.5K views

1:24

Communication Objectives

392 views

1:17

The AIDA Model

445 views

1:24

Integrated Marketing Communication

462 views

1:29

Effective Marketing Communication

401 views

1:22

Advertising I

377 views

1:28

Advertising II

252 views

1:25

Advertising III

242 views

1:27

Celebrity Endorsements and Influencers

395 views

1:11

Sales Promotion I

251 views

1:25

Sales Promotion II

216 views

1:26

Sales Promotion III

207 views

1:18

Personal Selling I

258 views

1:30

Personal Selling II

198 views

1:02

Direct Marketing I

267 views

1:20

Direct Marketing II

211 views

1:27

Online Marketing I

273 views

1:24

Online Marketing II

224 views

1:15

Public Relations I

307 views

1:26

Public Relations II

195 views

1:16

Marketing Funnel – Concept

236 views

1:19

Marketing Funnel – Application

190 views

1:08

IMC Budget I

921 views

1:21

IMC Budget II

179 views

1:27

Planning a Campaign

284 views

Chapter 9

Social Responsibility and Ethics in Marketing

12 Videos

16 Minutes

1:28

Social Criticisms of Marketing

871 views

Data Privacy and Consumer Information Protection

1:25

Data Privacy and Consumer Information Protection

321 views

1:20

Ethics in Data Gathering

242 views

1:23

Ethics in Target Audience Selection

429 views

1:21

Responsible Product Development

396 views

1:27

Ethics in Pricing

404 views

Deceptive Practices in Marketing Communications

1:25

Deceptive Practices in Marketing Communications

180 views

1:26

Cultural Insensitivity and Stereotypes

661 views

1:24

Green Marketing

264 views

1:26

Conscious Marketing

183 views

Social Responsibility and Corporate Citizenship

1:28

Social Responsibility and Corporate Citizenship

587 views

1:22

Sustainable Marketing

232 views

Chapter 10

Market Research

19 Videos

27 Minutes

1:26

Introduction to Market Research

533 views

1:30

Applications of Market Research

397 views

1:28

Marketing Research Process – Overview

409 views

1:25

Problem Definition

584 views

1:25

Designing the Market Research

214 views

1:28

Data Source

457 views

1:29

Secondary Data Collection Methods

1.7K views

1:30

Primary Data Collection Methods I

1.8K views

1:30

Primary Data Collection Methods II

1.6K views

1:21

Sample Design

200 views

1:28

Probability Sampling

249 views

1:29

Non-probability Sampling

390 views

1:25

Research Instruments

342 views

1:32

Data Analysis & Interpretation

409 views

1:28

Report Preparation & Presentation

270 views

1:23

International Marketing Research

154 views

1:23

B2B Market Research

121 views

1:27

Outsourcing Market Research

121 views

1:28

Ethics in Market Research

146 views

Chapter 11

Competitive Marketing Strategies

15 Videos

21 Minutes

1:30

Introduction to Marketing Strategy

398 views

1:28

Creating Competitive Advantage

184 views

Dealing With Competition – Identify the Competitors

1:31

Dealing With Competition – Identify the Competitors

131 views

Dealing With Competition – Assess the Competitors

1:24

Dealing With Competition – Assess the Competitors

144 views

Selecting Competitors to Attack or Avoid

1:26

Selecting Competitors to Attack or Avoid

152 views

1:28

Approaches to Marketing Strategy

145 views

1:25

Basic Competitive Strategies

300 views

Value Disciplines for Superior Customer Value

1:23

Value Disciplines for Superior Customer Value

115 views

Designing Competitive Marketing Strategies

1:24

Designing Competitive Marketing Strategies

179 views

1:30

Market Leader Strategies I

122 views

1:27

Market Leader Strategies II

125 views

1:23

Market Challenger Strategies

241 views

1:27

Market Follower Strategies

263 views

1:30

Market Nicher Strategy

117 views

1:25

Go to Market Strategy

125 views

Chapter 12

Marketing Metrics

18 Videos

24 Minutes

1:26

Introduction to Marketing Metrics

265 views

1:20

Metrics and KPIs

135 views

1:29

Measuring Marketing Metrics

214 views

1:26

Market Metrics

103 views

1:20

Heart and Mind Share Metrics

90 views

1:22

Margins and Profits Margins I

175 views

1:26

Margins and Profits Margins II

69 views

1:22

Customer Profitability Metrics I

194 views

1:22

Customer Profitability Metrics II

81 views

1:17

Product and Portfolio Metrics I

113 views

1:17

Product and Portfolio Metrics II

99 views

1:22

Price Metrics

160 views

1:25

Digital Marketing Metrics I

115 views

1:21

Sales Force Metrics

65 views

1:24

Marketing Metrics and Analytics

129 views

1:22

Channel Metrics

55 views

1:15

Promotion Metrics

69 views

1:27

Digital Marketing Metrics II

76 views

Chapter 13

Digital Marketing

18 Videos

25 Minutes

1:18

Introduction to Digital Marketing

441 views

Difference Between Digital and Traditional Marketing

1:26

Difference Between Digital and Traditional Marketing

261 views

1:15

Evolution of Digital Marketing

133 views

1:25

The 4E Framework of Digital Marketing

501 views

1:27

Website Basics

152 views

1:25

Search Engine Optimization (SEO)

166 views

1:30

On-page and Off-page SEO Basics

111 views

1:28

Social Media Marketing

270 views

1:29

Content Marketing

181 views

1:23

Types of Content

115 views

1:22

Search Engine Marketing

115 views

1:17

Web Remarketing

114 views

1:27

Email Marketing

96 views

1:26

Mobile Marketing

109 views

1:26

E-Commerce Marketing

147 views

1:28

Display Advertising

96 views

1:21

Social Proof and Customer Reviews

68 views

1:29

Digital Media Planning

98 views

Chapter 14

Services Marketing

31 Videos

44 Minutes

1:23

Defining Services

243 views

1:29

Evolution of Services Marketing

380 views

Economic Importance and Growth of Services

1:30

Economic Importance and Growth of Services

191 views

1:24

Overview of Services Industry

121 views

Service Products Versus Customer Service and After-Sales Service

1:30

Service Products Versus Customer Service and After-Sales Service

159 views

1:24

Categories of Services

86 views

1:27

Service Quality

172 views

1:24

Service Gap Model

140 views

1:31

Service Consumption

130 views

Customer Expectations and Factors Influencing It

1:30

Customer Expectations and Factors Influencing It

160 views

1:26

Creating Service Experience

107 views

1:21

Service Delivery

110 views

1:20

Service Product

77 views

1:28

Pricing Strategy

186 views

1:24

Service Communications Model

153 views

1:20

Service Delivery Process

129 views

1:28

Service Environments

164 views

1:28

Service Employees

160 views

1:21

Internal Marketing

117 views

External Marketing Strategies in Services

1:30

External Marketing Strategies in Services

80 views

1:25

Interactive Marketing in Services

75 views

Integrated Marketing Communications for Services

1:21

Integrated Marketing Communications for Services

71 views

1:28

Service Recovery Strategies

80 views

1:25

Customer Feedback in Services Marketing

65 views

1:29

Service Branding

77 views

1:27

Relationship Marketing in Services

75 views

Service Innovation and New Service Development

1:22

Service Innovation and New Service Development

109 views

Digital Transformation in Services Marketing

1:29

Digital Transformation in Services Marketing

106 views

1:20

Global Services Marketing

79 views

1:27

Ethical Issues in Services Marketing

109 views

1:29

Sustainability in Services Marketing

175 views

Chapter 15

B2B Marketing

24 Videos

34 Minutes

1:20

Business Markets

225 views

The Key Differences Between B2B and B2C Markets

1:24

The Key Differences Between B2B and B2C Markets

178 views

Classification of Industrial Products and Services

1:24

Classification of Industrial Products and Services

179 views

1:29

Types of B2B Organizations

101 views

Supply Chain and Supply Chain Management

1:31

Supply Chain and Supply Chain Management

313 views

Types of Decisions and the Decision Process

1:24

Types of Decisions and the Decision Process

97 views

1:18

Types of Buying Situations

205 views

1:31

Major Influences on Business Buyers

122 views

Participants in the Business Buying Process

1:21

Participants in the Business Buying Process

137 views

1:25

Model of Business Buyer Behavior

128 views

Organization Culture and the Buying Process

1:25

Organization Culture and the Buying Process

75 views

1:24

B2B Relationships

82 views

1:25

The Business Buying Process

97 views

1:29

E-procurement – Buying on the Internet

106 views

1:29

Institutional Markets

108 views

1:24

Government Markets

69 views

1:28

Marketing Mix in B2B

77 views

1:27

The Pricing Process in Business Markets

72 views

1:22

Pricing: Competitive Bidding

67 views

1:29

Promotions in B2B: Overview

52 views

1:19

Digital Tools for B2B Marketing

271 views

Marketing Implications for Different Customers and Product Types

1:29

Marketing Implications for Different Customers and Product Types

81 views

Marketing Strategies Specific to Capital Items, Supplies and Services

1:30

Marketing Strategies Specific to Capital Items, Supplies and Services

62 views

1:25

Ethical Aspects in B2B Markets

112 views

Chapter 16

Global Marketing

15 Videos

20 Minutes

1:20

Introduction to Global Marketing

222 views

Assessing the Global Marketing Environment I

1:25

Assessing the Global Marketing Environment I

92 views

Assessing the Global Marketing Environment II

1:27

Assessing the Global Marketing Environment II

73 views

Assessing the Global Marketing Environment III

1:24

Assessing the Global Marketing Environment III

82 views

Factors Influencing Decisions Regarding Global Markets

1:30

Factors Influencing Decisions Regarding Global Markets

136 views

1:30

Global Entry Strategies I

105 views

1:28

Global Entry Strategies II

98 views

1:30

Global Entry Strategies III

80 views

1:29

Global Marketing Programs

93 views

1:25

The Global Marketing Mix I – Product

96 views

1:12

The Global Marketing Mix II – Price

60 views

1:17

The Global Marketing Mix III – Place

61 views

1:17

The Global Marketing Mix IV – Promotion

122 views

1:18

Ethical Issues in Global Marketing

90 views

1:20

Challenges in Global Marketing

94 views

Chapter 17

Contemporary Topics in Marketing

10 Videos

13 Minutes

1:21

Contemporary Consumer

135 views

1:23

Industry 4.0 to Industry 5.0

223 views

Industry 5.0 And Its Implications on Marketing

1:16

Industry 5.0 And Its Implications on Marketing

84 views

1:17

Marketing Automation

85 views

1:23

Neuromarketing

115 views

1:30

AI in Marketing

259 views

1:30

Augmented Reality Marketing

115 views

1:25

Micro-moments Marketing

85 views

1:30

Phygital

86 views

1:20

Blockchain in Marketing

93 views

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‘I beg you to call the boy back, and not send that note,’ she said. ‘I hate to think of your doing that. It isn’t the act of——’ "Never mind, we must have a long talk. At present there is a verbal message for me; what is it?" "Do you think she'd come? She'd have gone to Ship Island if I had caught her." "Why should I deny it?" Leona said boldly. "My husband was murdered. He was slain by Dr. Gordon Bruce for the sake of his money." The reformed system of education was to be not only moral and religious but also severely scientific. The place given to mathematics as the foundation of a right intellectual training is most remarkable, and shows how truly Plato apprehended the conditions under which knowledge is acquired and enlarged. Here, as in other respects, he is, more even than Aristotle, the precursor of Auguste Comte. He arranges the mathematical sciences, so far as they then existed, in their logical order; and his remarks on the most general ideas suggested by astronomy read like a divination of rational mechanics. That a recommendation of such studies should be put into the mouth of Socrates is a striking incongruity. The older Plato grew the farther he seems to have advanced from the humanist to the naturalistic point of view; and, had he been willing to confess it, Hippias and Prodicus were the teachers with whom he finally found himself most in sympathy. And turned their savage life to civil ways; The one at the end accomplishing a graceful pirouette is me--I mean He made his calculation. Countless times his nerves had been pulled by sounds which turned out on second thought to be only the contracting of the hot metal, subjected to the sun all day, as the evening breeze robbed it of its warmth. As he had made Mrs. Campbell his confidante from the first, he told her about this too, now, and finished with the half-helpless, half-amused query as to what he should do. "It may be any length of time before she decides that she is old enough, and it never seems to occur to her that this state of things can't go on forever, that she is imposing upon you." "And the most serious part of it," he added after a while, "is that she does not love me." "Will the guerrillas begin shootin' at us as soon's we cross the river?" "But we didn't lose 'em in action, and to say so'd be a lie," answered Si, whose conscience had none of the easy elasticity of his partner's. "We could report 'em burnt up by lightnin','but we won't. They was lost by sheer, dumbed carelessness, that me and you and the boys should knowed better than to've allowed. That's all there is of it, and that's what I'm goin' to report, if I have to." The battery was one of the oldest and best in the army, and its "fire discipline" was superb. She felt her heart grow sick. If she had been happy for four hours, why, in God's name, had they not passed like four hours instead of like four minutes? "Unto the ends of the earth—Hastings. There's a friend of Ades there wot'll guide me into the Spirit's ways." HoME 大香蕉综合伊人91新人 ENTER NUMBET 0015yvw3o.com.cn
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